TOKYO (Reuters) – Musicians paraded via Tokyo streets on Tuesday as girls in gauzy robes gave bouquets to feminine passersby to test to persuade Japanese guys to ‘say it with flowers’ on Valentine’s Day, a unusual follow in a land where by girls ordinarily give sweets to guys.
At any time because Valentine’s Day took off in Japan some four decades in the past, the vacation has been celebrated with a twist: girls invest in sweets and items for guys, including bosses and colleagues as properly as fans and spouses. Some guys return the favour a month afterwards on “White Day”.
Performers from artwork collective “NAKED” preferred to give guys a glimpse of how satisfied girls could be to receive a bouquet. They plan to hand out 1,000 bouquets over two times.
“In Japan, culturally, most guys are also shy to give bouquets to the persons whom they cherish, but we preferred to transmit a new tradition where by guys can give bouquets, specially on a distinctive day like Valentine’s Day,” stated occasion organiser Sayaka Kanzaki.
Shopper Yoko Kinugasa preferred the plan. “For girls specially, getting bouquets is a satisfied factor,” she stated.
A different feminine shopper, Aika Akahori, stated she’s never ever acquired bouquets in her lifetime. To her, Valentine’s Day usually means baking and preparing to just take her partner on a day. “It is hard to tell Japanese guys ‘Can I have bouquets,’ but if there is a gentleman who’d do that, I would welcome it,” she stated.
Business executive Yoshiyuki Shimada, who was obtaining bouquets at a flower store, did not seem persuaded.
“I currently acquired sweets so I will give a thing again in return. If I acquired sweets, I will give again sweets,” he stated. “These bouquets are for my office due to the fact clientele are coming.”
Before this month, Belgian confection maker Godiva took goal at the Japanese tailor made of “giri choco”, or obligation chocolate, that pressures girls to give sweets to their male colleagues and bosses.
On Feb. 1 Godiva took out a full-site newspaper advertisement calling for an close to the follow. Noting that some girls despise the tradition, the advertisement – headlined ”Japan, let’s cease ‘giri choco’“ – stated, ”Valentine’s Day is the day persons express their accurate feelings, not the day persons coordinate associations at get the job done.”
Writing by Linda Sieg and Olivier Fabre