PARIS (Reuters) – On an outside catwalk decked out in a riotous rainbow of colors, Louis Vuitton’s new menswear designer Virgil Abloh unveiled his streetwear-infused take on the brand name with his initially selection on Thursday.
The show, exactly where products in arrays of all-white outfits or tie-dye prints walked between tree-lined avenues, drew celebs from hip-hop’s Kanye West to singer Rihanna in the front row, while rapper Kid Cudi even took to the runway.
Abloh, an American whose very own label Off-White is recognised for its luxurious city creations such as branded hoodies, was appointed to the Vuitton position in March.
He replaced Kim Jones, who moved to design and style menswear at Christian Dior – also one of the significant roster of brands owned by France’s LVMH (LVMH.PA), at a time of upheaval for men’s designs as sales choose up in an business extensive dominated by womenswear.
A lurch toward streetwear appears to be like – which includes the ubiquity of sneakers, which all major luxurious brands are now embracing – has assisted progress in the classification.
Abloh surprised with significantly less of an emphasis on logos and city appears to be like than some anticipated, opting for cautiously tailor-made-accommodate jackets in block colors, which includes daring reds or beige.
“He revered the codes and the heritage of Louis Vuitton, which is quite essential for a dwelling of this mother nature, but he infused his very own sensibility and his very own DNA into what we saw,” explained Roopal Patel, trend director of office retail outlet Saks Fifth Avenue.
The designer also set the accent on accessories – one of the mainstays of Vuitton, initially a luggage maker – with holster-type leather-based vests worn around the shoulders, and traditional bags offset by edgy, fluorescent chains hanging from the handles.
The selection kicked off with all-white models in advance of evolving into colors. Some appears to be like integrated bead-incrusted jackets with a motif drawn from 1939 film The Wizard of Oz and showcasing its heroine Dorothy, who is transported in the film into a color-infused desire environment from her black-and-white lifestyle.
The kaleidoscope influence was also present on the edges of the catwalk, with 3,000 trend pupils and Vuitton workers donning coloured T-shirts flanking the runway.
Paris Men’s Fashion Week operates right until June 24.
Reporting by Sarah White and Feyi Adegbite Editing by Andrew Heavens